Sunday, January 15, 2012

Slide On Cabinet Handles now at ProBuild and Spenard Builders Supply!



We are proud to announce that ProBuild and Spenard Builder Supply in the Pacific Northwest are now featuring EZ Slide Cabinet Hardware. These unique slide on handles, knobs and fasteners are made with recycled materials. The aluminum handles are Made in the USA!

They are competitively priced with conventional hardware, but with the great advantage that No Drilling is needed to attach to cabinetry. No holes to drill! Also, the added feature is available to remove them and take them with you to your next home or office.

Great for cabinetry in kitchen, bath and garage. Also they fit office drawers of 5/8 - 3/4 inch width. Slide on in seconds!
Click to See more



Thursday, October 27, 2011

No Messy Drilling! No Drills needed to install Stylized Slide On Cabinet Hardware

From my research, I have not found any cabinet hardware that is installed easily, without having to drill into your fine cabinetry. So to fill a need, how about handles that attach without drills, no drilling, no drill needed! Let me repeat, no messy drilling! My woman-owned company is responsible for patenting several styles of slide-on knobs, pulls and handles.

My alternative solution called EZ Slide Cabinet Hardware, made from recycled materials, adding to an environmentally friendly solution. The recycled cabinet handles will soon be available for just a few dollars.

http://EZSlideCabinetHardware.com

View Slide On Cabinet Handles

Imagine installing your cabinet handles in seconds! No drilling needed.
Save time, save stress, and save money. You can DIY; no need to pay anyone
to do the job! Do It Yourself!

Saturday, October 22, 2011

How to Video Market

An opportunity presented itself to listen to a webinar on the benefit of marketing using YouTube and videos. Here are my takeaways from the presentation.

For marketing if you have a choice to embed a YouTube video. In the admin panel of YouTube, you have the ability to choose which of your video plays first and what order you want all other videos to play.

1) First do so on your blog, and use tags (keywords for the important words you want found by the search engines. YouTube is owned by Google, so your Google searches will readily find your important, well placed key words) Even titleing your YouTube video is important using those key words enabling others to find what you are marketing.

2) Second after embedding YouTube in your blog, would be embedding in your website. Again, using key words in the title of your YouTube video, will help when search engines are being used by people to find your subject of interest.

3) Thirdly, you can embed on Twitter. Twitter also allows you to create a custom background, match colors and fonts to your style of branding, and of course tweet your links to your videos.

4) Fourth, Videos can be linked to LinkedIn.

5) Fifth, share videos on Facebook. It was mentioned that is commonly the way a video goes viral.

Also, www.Hulu.com was mentioned as another form of video marketing. I’ve not researched them as of yet. And because Google owns www.YouTube.com, that’s why my videos are on YouTube. A recommendation was to upload a video a week, if possible. I use a simple flip camera video recorder; and it was stated that high tech professional videos are not important for smaller companies, or individuals. For an HD quality, IPHONE with 720 & 1080 photo taken with audio was recommended.

The ideal length for a video is less than 5 minutes, with ideal being 1-2 minutes. I prefer mine less than 1 minutes. Get to the point; viewers lose interest after a couple minutes.

For ideas on what to share as far as content, here goes:

Customer testimonials (short 1 min )

PR Releases

Case Studies (outlining success your company has had)

Key Employee Interview or of Staff Members

Company news

Tell why brochure, or marketing materials is important and how it is obtainable.

Highlight attending a trade show; especially an industry specific trade show

Invite industry peers to speak on trends, have round table discussion on emerging topics of interest.

Question and answer sessions (have someone ask, and you answer questions about your product or services)

Ask end user how they have used your product

Interview employees and why they chose to work there how they feel about the product or service provided

How you developed the product or service you offer

Since the world we live in has changed so much, many people prefer their information by way of video. And with the use of smart phones, watching streaming video has become so popular and successful a form of marketing.

So, I am off to embed a few of my videos on www.EZSlideCabinetHardware.com on this blog, the website, LinkedIn, Twitter and Facebook. My aluminum line of slide on cabinet handles are Made in the USA, and made with recycled aluminum. That is worth touting. As a woman based business, my line of plastic cabinet pulls are the most popular, probably due to the ease of installation, and their inexpensiveness. No drilling needed to install!

www.YouTube.com/EZSlide1

Thursday, March 25, 2010

Never drill into your Cabinets again. Use the Converter Fastener

Installing cabinet knobs and handles does not need to require drilling, as has always been the case in the past. That's good because I don't own a drill, nor do I want to use a drill. Announcing, due to a patented design, featured on www.EZSlideCabinetHardware.com consumers can slide on their cabinet handles, knobs and pulls. Interestingly enough, these products use a large percentage of recycled materials in their manufacturing, both recycled plastic, and recycled aluminum.

One of the most unique products is the Converter Fastener. It allows for the use of any cabinet hardware that a consumer prefers, while at the same time not having to drill into their fine wood cabinetry. The Converter Fastener is made to match the most popular of metal finishes, for instance, brushed nickel, oiled bronze, or black. Custom orders are welcome, as well.

The Converter Fastener slides onto the cabinet door or drawer. The Converter Fastener has an 8/32 screw imbedded in it. Next, just screw on the preferred knob or pull. It's easy.

Never drill again. No drills needed.
Check out the Fastener Converter on the Products Page at
www.EZSlideCabinetHardware.com
Any questions: email CustomerService@EZSlideCabinetHardware.com

Monday, March 22, 2010

Slide on cabinet handles

It's been interesting to work on internet marketing for www.EZSlideCabinetHardware.com. The goal is to know how people are searching online for cabinet knobs, cabinet pulls, and cabinet handles. What words are they keying into their search engines?

I've learned that some of my customers search major stores carrying hardware like: IKEA, Home Depot, Lowe's and Ace. Since my products are eco-friendly, and green, including those keywords are important. My company has evolved through a couple name changes as well: CLE Assets, LLC, Casandra's Stylized Drawer Pulls, and most recently my online name, www.EZSlideCabinetHardware.com

Your input and comments are appreciated. CustomerService@EZSlideCabinetHardware.com
Thank you.