How to Video Market

An opportunity presented itself to listen to a webinar on the benefit of marketing using YouTube and videos. Here are my takeaways from the presentation.

For marketing if you have a choice to embed a YouTube video. In the admin panel of YouTube, you have the ability to choose which of your video plays first and what order you want all other videos to play.

1) First do so on your blog, and use tags (keywords for the important words you want found by the search engines. YouTube is owned by Google, so your Google searches will readily find your important, well placed key words) Even titleing your YouTube video is important using those key words enabling others to find what you are marketing.

2) Second after embedding YouTube in your blog, would be embedding in your website. Again, using key words in the title of your YouTube video, will help when search engines are being used by people to find your subject of interest.

3) Thirdly, you can embed on Twitter. Twitter also allows you to create a custom background, match colors and fonts to your style of branding, and of course tweet your links to your videos.

4) Fourth, Videos can be linked to LinkedIn.

5) Fifth, share videos on Facebook. It was mentioned that is commonly the way a video goes viral.

Also, www.Hulu.com was mentioned as another form of video marketing. I’ve not researched them as of yet. And because Google owns www.YouTube.com, that’s why my videos are on YouTube. A recommendation was to upload a video a week, if possible. I use a simple flip camera video recorder; and it was stated that high tech professional videos are not important for smaller companies, or individuals. For an HD quality, IPHONE with 720 & 1080 photo taken with audio was recommended.

The ideal length for a video is less than 5 minutes, with ideal being 1-2 minutes. I prefer mine less than 1 minutes. Get to the point; viewers lose interest after a couple minutes.

For ideas on what to share as far as content, here goes:

Customer testimonials (short 1 min )

PR Releases

Case Studies (outlining success your company has had)

Key Employee Interview or of Staff Members

Company news

Tell why brochure, or marketing materials is important and how it is obtainable.

Highlight attending a trade show; especially an industry specific trade show

Invite industry peers to speak on trends, have round table discussion on emerging topics of interest.

Question and answer sessions (have someone ask, and you answer questions about your product or services)

Ask end user how they have used your product

Interview employees and why they chose to work there how they feel about the product or service provided

How you developed the product or service you offer

Since the world we live in has changed so much, many people prefer their information by way of video. And with the use of smart phones, watching streaming video has become so popular and successful a form of marketing.

So, I am off to embed a few of my videos on www.EZSlideCabinetHardware.com on this blog, the website, LinkedIn, Twitter and Facebook. My aluminum line of slide on cabinet handles are Made in the USA, and made with recycled aluminum. That is worth touting. As a woman based business, my line of plastic cabinet pulls are the most popular, probably due to the ease of installation, and their inexpensiveness. No drilling needed to install!

www.YouTube.com/EZSlide1